Safety Score
Provides a location-based safety assessment using current data and user feedback.
Feminism Index
Evaluates travel destinations based on gender equality metrics.
Wander Pal
Connects users for shared travel experiences.
Nearby Wanderer
Helps users find companions and activities in their vicinity.
Sos Alarm
Offers a one-tap emergency alert system connecting users with local services.
Key Features
Wander Woman
App designed to empower solo female travelers by providing a safe and supportive platform that enhances their travel experiences, and to promote gender equality and safety awareness in global travel.
Master thesis project "Wander Woman," which addresses the safety concerns of female travelers worldwide. Backed by alarming statistics revealing the heightened risks faced by women travelers, the project aims to empower and promote gender equality through data-driven insights and technology. Wander Woman introduces innovative metrics like the Safety Score and the Feminism Index, enabling users to assess safety conditions and evaluate a country's commitment to gender equality before embarking on their travels. By leveraging data analysis, machine learning methodologies, and user reviews, Wander Woman strives to provide women travelers with the information and tools they need to navigate safely and confidently, ultimately fostering positive change in women's travel safety and gender equality globally.
Tools Used: Figma
Period: 4 months
Objective
The goal was to create an intuitive, robust platform to provide solo female travelers with real-time safety information and a network for support and connection, all while fostering an inclusive environment that champions women's freedom and adventure in travel.
Research and Analysis
Extensive market research, user surveys, and data analysis were conducted to understand the unique challenges faced by solo female travelers. This research shaped the app's design, ensuring that features like the Safety Score and SOS Alarm were grounded in actual user needs and preferences.
Design and Development
The design process centered on creating an engaging user experience with a focus on simplicity and ease of use. Challenges included ensuring reliable real-time data integration and creating a responsive interface that felt both personal and secure.
User Flow
In my design process, we prioritized defining user flows before working on sketches, wireframes, and mockups. Firstly, it enabled us to visually map out how users would navigate the platform, ensuring a user-friendly experience. Secondly, it emphasized our commitment to a user-centered design.
These user flows acted as comprehensive roadmaps, outlining the step-by-step pathways for users to achieve essential tasks within the app. They formed the cornerstone of our user-centered design journey, streamlining our design process. By developing these user flows, we ensured the effective implementation of features, optimized the user experience, and seamlessly integrated these enhancements into the overall design. The features were put in context by “actions” representing a situation where the user would use the platform.
Site Map
To access the hardware conditions for the features to be functional, and considering that there are interactions designed to be used during the trip is more probable that the user will have access to their phone more than other devices this is why the main platform will be designed for mobile devices. The app will have to access the user's location, the audio and video recording system, and the contact list on the phone. These elements are key so the Sos Alarm with the Guardians feature can work properly.
That’s why, in the image on the side, we present the information architecture of mobile and web versions, although the design of the prototype will focus on the mobile platform.
Safety Score
This index quantifies the level of safety for women in each country, using data on feminist laws, femicides, and assaults, enabling informed decisions for travel planning and promoting safer experiences.
This score is a reliable guide, enabling women travelers to make informed decisions and ensuring their well-being during their journeys.
Feminism Index
This index assesses the level of gender equality and women's rights in each country. This index would consider factors such as laws protecting women's rights, access to education and healthcare, and representation in government and the workforce.
The index would be regularly updated to reflect any changes in policies or the social climate of each country.
Sketches
The sketching phase was a crucial step in our design process. It was the blueprint, visualizing our conceptual ideas into tangible frames. Before diving into the design details, we started sketching to maintain flexibility and prioritize a user-centric approach.
These sketches were not mere illustrations; they were the architectural framework of our application. They enabled swift ideation, enabling iterative improvements of the design concepts. Our focus revolved around enhancing usability and, most importantly, addressing the specific needs of our users.
Low-fidelity Mockups
Low-fidelity mockups were a vital part of the Wander Woman project's design phase. These simple mock-ups and wireframes helped refine ideas, allowing quick iterations and user-centric design decisions. Focusing on functionality over aesthetics ensured a strong user experience foundation.
Ui Design - Design System
The platform is designed to be an essential tool for travel planning, with a focus on aligning with a woman's lifestyle without being overtly political or excessively feminist. While elements inspired by feminism and femininity are present, they are carefully balanced to create a welcoming and accessible space for women of all ages, races, and nationalities. The primary goal is to prioritize safety, a fundamental right that every woman should have access to.
Initially, the design incorporated a witty, humorous aesthetic inspired by feminist art movements like the Guerrilla Girls, known for using sarcasm and humor to challenge societal norms. However, user research revealed a broad age range among potential users, leading to the decision to adopt a more composed and approachable aesthetic. This shift ensures that the platform feels inclusive and serious, reflecting the critical nature of safety in travel.
High-fidelity Mockups
Wander Woman's interface is designed with cleanliness, modernity, and visual appeal, aligning with its mission to provide remarkable assistance to female travelers. The app's primary color, a calm violet, evocates trust and reliability, while its design incorporates data visualization elements for user-friendly access to all features. This design reinforces the platform's commitment to safety and empowerment, ensuring users can easily navigate and trust the app for their travel needs.
